Sell your house in Alexandria and West Central MN with Janet Matchinsky

How Janet prices a home

Price is the decision that determines everything after it. Priced right, a home sells close to what recent comparable sales support; ask Janet for the current closed sales, list-to-sale prices and days on market for homes like yours. Priced high, it sits, gets a reduction, and often sells for less than it would have on day one.

Janet's comparative market analysis (CMA) uses:

• Closed sales, not active listings. What people paid, not what sellers hoped for.
• True comparables. Same town or lake, similar age, size, lot and condition, closed in the last six to twelve months.
• Adjustments you can follow. A finished basement, a newer roof, a detached shop, lake frontage: each gets a line-item adjustment so you can see how the number was built.
• A pricing range and a recommendation. Where to list to attract multiple showings in the first two weeks, and what the floor looks like if the market softens.

Sellers who want a number before committing to anything can start with the home value form; Janet prepares the CMA and delivers it in person or by phone. There is no obligation.

Prep and staging

Getting ready to sell can mean more than cleaning and moving furniture. Janet helps with remodeling and preparation, and she has connections to people who can help get the work done before your home goes on the market.

• A plan for the work. Walk through the house with Janet and identify the repairs, updates or remodeling worth discussing before you list.
• Connections to get it done. Janet can help you find the people needed for the preparation you choose, rather than leaving you to assemble the whole plan yourself.
• Custom home décor and staging. Bring the rooms together for listing photos and showings, with attention to furniture placement, color and the way each space is presented.
• A schedule that fits the sale. Decide on the scope, estimates and timing before booking work, then plan staging and photography around completion.

Start with the house you have and the budget you want to work within. Janet can help you decide what to prioritize and what to leave for the next owner. The preparing to sell guide walks through the details.

The marketing plan

Janet builds the marketing plan around the property, so it differs from house to house. Depending on the home, it can include the items below; agree on the schedule together so you know what will happen before the listing goes live.

• 8K drone photos and video. Where the setting, lot or shoreline is part of the story, aerial views help buyers understand the property and what surrounds it. Whether a home gets them, and which shots, is part of the plan.
• Staging before the shoot. If the plan calls for it, coordinate décor, room presentation and completed preparation so the photography and showings reflect the same plan.
• The listing itself. Janet writes and builds the NorthstarMLS listing herself, photographed once the prep is done, so it reaches every brokerage in the region through the same feed her own site search uses. One seller wrote that Janet's work showed in "the listing she created, the advertising pushes she made, and the showings she gave."
• Social media posts on Home Match Realty's Facebook page and Janet's personal network, once the listing is live on NorthstarMLS.
• Paired open houses. Where two listings are near each other, Janet can run them back to back so buyers see both. One seller wrote that her "unique ways of advertising" included paired open houses.
• Food at open houses. A welcoming open house is part of her approach; one seller wrote that she used "food to give the home a welcoming feel during open houses."
• Agent-to-agent calls. Once the listing is live on NorthstarMLS, Janet personally phones agents who may have buyers looking in your price range and area. One client who was buying and selling wrote that she "made personal phone calls to other realtors to get the word out."
• Showing feedback passed on to you. Janet follows up after showings and tells you what buyers said.